Semaphore Uncut
A podcast for developers about building great products. Join us in discussing engineering excellence with top experts and sharpening your coding skills with technical tips from the Semaphore team. Your host is Semaphore’s co-founder, Darko Fabijan.
Semaphore Uncut
Marcelo Calbucci on Strategic Product Thinking
In this episode of Semaphore Uncut, Darko Fabijan welcomes Marcelo Calbucci—engineer, startup founder, and author of The PR FAQ Book. Marcelo shares insights from his time at Amazon, where he encountered a decision-making framework that changed how he thinks about product development: the PR FAQ.
What starts as an internal press release quickly becomes a strategic tool to align teams, evaluate product ideas, and make better decisions—before writing a single line of code.
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